Everything You Need to Know About Hiring a Food Blog Writer

If you’re a busy food blogger having a hard time keeping up with your neverending to-do list, you need to hire a food blog writer! It’s way easier than it sounds, and hiring a freelance writer can help you seriously scale your business. Here’s how it works!

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After working as a full-time food blog ghostwriter since 2022, I find that most successful food bloggers fit into one of two camps:

  • Those who are white-knuckling it and doing everything on their own
  • Those who gladly outsource tasks to VAs and writers (and who usually make way more money) 

Isn’t that surprising?

It’s like there’s a dividing line. When we start our blogs, we feel like we have to control every single component because we do! We’re in charge of web design, recipe development, photography, content creation, social media, email marketing, sponsorship, tech support, and so much more.

I’ve never had a job with so many hats before. Blogging is not for the faint of heart!

But there comes a time when keeping everything together becomes impossible. Maybe you’re feeling burned out from doing everything on your own, or you start to reach a point where you genuinely cannot get it all done. You spend time making a content plan, but you’re lucky if you make it through 20% of your list. Heck, maybe your site is growing like crazy, and you need some help holding the fire hose!

Blogging isn’t a one-woman show. It’s way, way easier with help, and hiring a writer can be a major game-changer!

What exactly is a food blog writer?

A food blog writer is usually a freelance writer who will write new blog posts for you based on the recipes you create or other food-related content you want to promote.

They may be full-time writers who write professionally for a living or part-time bloggers trying to make a little money on the side.

Some may offer additional services, like writing newsletters, website copy, social media content, etc., which can be helpful as you grow your business and need more support. 

Are food ghostwriters employees?

In most situations, writers are paid as independent contractors, not employees. You may hire a writer to write a guest post with their name in the byline, but most food writers are ghostwriters who do not expect credit for their work. You can use their content freely as your own once payment is received. 

This also means that you don’t officially need to “hire” them, although it is always a good practice to have them sign a contract outlining your relationship. If you don’t have a contract yourself, it’s highly likely that they have one you can review together.

In the US, you will also want to collect a W9 from them, as you will need to send a 1099-NEC before tax time.

1. Publish more content

This is the number one reason I work with clients. They’ve reached that natural point where they realize they just cannot get it all done on their own, and they’re ready to publish more content than ever before.

When you’ve got 2 or 4 posts ready to publish every week, you’ll be able to publish more content than ever before. 

2. Rank faster

We both know that ranking on Google is a complicated topic, especially post-HCU. Some posts will skyrocket to the top spots in days, while others take 6 months or more to reach their potential. 

The longer it takes you to publish your content, the longer it will take for that content to rank. Since ranking equals traffic and traffic equals revenue, ranking faster means more money.

young food blogger slicing mushrooms for a recipe.

3. Focus on what you enjoy

You wouldn’t believe the number of bloggers I talk to who actually don’t enjoy writing! They put up with it as a necessity of publishing recipes on the internet, but it’s like a chore to them. They’re way, way more interested in photography, recipe development, or working with brands on sponsored content.

Investing in your blog is investing in yourself.

When you bring on a writer, you’re saying that what you do and what you enjoy matters. And that feels really, really good.

4. Take breaks

Blogging is like running a startup. You spend so much time growing the business that you can easily forget to take care of yourself. Be honest – are you squeezing in blogging after the kids go to bed or on the weekends? 

We all do it, but that constant, never-stopping speed will eventually lead to burnout.

When you hire a writer, you free up your schedule to do whatever you like. This can (and should) include vacations, visiting with family, sitting on the porch drinking lemonade…Isn’t this why many of us became online business owners in the first place? 

5. Get a big-picture perspective 

The most intense part of building a blog is publishing enough content to generate consistent traffic. For many of us, that’s at least 100 posts, often quite a lot more. Just think about how much time and effort it took to get where you are!

But here’s the thing: When you’re hyper-focused on creating new recipes and publishing them before they go cold, you can’t really spend time on the higher-level tasks that genuinely move your needle.

When was the last time you updated your media kit or focused on increasing your site speed? Do you have time to research ad networks or fix that cumulative layout shift warning you keep getting? Do you have any digital products or courses to help you generate more income? Didn’t you want to make your own cookbook?

Let’s be honest – I know all of us have *at least* one course we never finished (or started) that could help us take our food blogging to the next level. Give yourself some time to focus on the tasks that truly matter!

6. Publish high-quality content

Let me be clear – this is not a criticism of your writing skills in any way. Many food bloggers are fantastic writers who have built a following around their unique voice and writing style.

But many bloggers also cannot stand writing and have to force their way through it. They’ll spend hours and hours writing one post, only to feel like it falls flat on the screen.

Professional food writers do this for a living! They’ve refined their skills, absolutely love food and cooking, and actually enjoy the writing process. They know just the way to describe your recipes and your brand in a way that turns readers into followers.

Plus, the more you work together, the more they learn your brand and voice. I routinely feel like I’m writing for myself when I write for my clients because I know their readers and their content equally well. The right kind of food writer won’t mean you’re compromising quality in any way.

lemon curd tarts with turmeric.

7. Start a second site

Almost every successful blogger aspires to start at least one more site. We work through all the kinks of blogging, find some success, then we want to apply that knowledge with a niche site or lifestyle blog. 

If you’re still on the content treadmill from your first site, you definitely won’t have time to start a new one! 

Once you have one blog up and generating revenue, hire a food blog writer to help keep it running while you move onto the next. 

8. Update old content

For a long time, I felt like I was constantly publishing new recipe posts only to find that I was sustaining my traffic level. It was like my newer posts would start to rank just as my older posts dropped in the rankings. I was working harder than ever before but not seeing any real gains from it.

Updating old content can be one of the most powerful ways to increase your site traffic. Those posts have already been in Google for a while and may even have some backlinks, so they’re much more likely to outrank brand-new posts from low DA sites.

When you start working with a content writer, you can either take on the task of updating your old posts yourself or assign them to your writer. Easy!

9. Make more money

“God, I wish I could clone myself.” – Every blogger ever

There comes a time when most bloggers realize that being just one person limits them. They don’t have enough time to do it all and if they continue to run their blogs as solopreneurs, they will take even longer to achieve their goals.

That doesn’t mean that you can’t be successful on your own. On the contrary, many bloggers build amazing blogs with thousands or millions of readers, but they end up feeling massively burned out after years of slogging one step at a time. 

Looking back, they realize that they could have outsourced here or there to publish more revenue-generating content, freshen up their website copy, craft reader-focused sequences and newsletters, and more. 

How much more could you earn if you could publish twice as much content per year? Or if you could finally build out that course you’ve been dreaming of? What would your life look like if your income doubled or tripled because you finally had the time to do the high-level tasks on your neverending to-do list?

Hiring the right writer means that you are no longer limited by the hours in your day. It’s an essential part of expanding your business, and honestly, it feels good to have someone on your side. You don’t need to do this alone!

Happy Notes

10. Have someone in your corner

Now, this isn’t one of the main reasons to hire a writer, but it can be an added perk. Blogging is an incredibly isolated career. Most people you meet understand nothing about the work you do and will flood you with oddly clueless questions.

It can be so nice to have another human on your side! Of course, you aren’t paying for a therapist or a friend, so there are limits here. But, the right writer should feel like someone who has your back and will help you troubleshoot the issues you’re facing.

Sometimes, it’s nice to have someone tell you that your new recipe looks amazing or that there’s a dead link on an important page. After weeks, months, or years of conversations and collaborations, that writer you hired for just one recipe may turn into someone you genuinely trust and enjoy. #goals

Where do you find the best food blog writers?

Look for a professional food blog writer or content marketing agency that focuses specifically on food blogging. I know that they tend to charge more, but you get what you pay for.

I’ve worked with writers from Upwork, Fiverr, and random blogging Facebook groups and almost always had to rewrite large sections of the post, if not the entire post.

Plus, I struggled to find people who could work consistently. Several had to stop writing to take regular-paying work or they would have a hard time fitting my posts in around their other jobs.

If you want regular, consistent content written to a high standard by writers who genuinely love food and know what they’re talking about, you need to work with professional food blog writers.

This isn’t a side gig; it’s their main show. They listen to the same podcasts you do and have probably taken the same courses. They’re committed to food blogging, just like you, and will be an asset to your team.

My writing business, Bright Spark Writing, specializes in food blog writing and uniquely understands the ins and outs of this business. You can also scour Google to find other options or look for folks in your favorite blogging Facebook groups. If that doesn’t work, reach out to other bloggers you know and trust to see if they have any recommendations.

What should you look for in a food writer?

I could rattle off a laundry list here, but let’s keep it simple:

  • Competency: This sounds like a low bar, but I don’t mean it that way. If you hire and pay a writer, the quality of the writing should be at least adequate for your purpose. I can say from personal experience that that is not always the case. Read the samples in their portfolio and consider asking them to write a (paid) test post to see if they’re a good fit first. 

  • Consistency: Life happens to all of us, and many of us blog for the flexibility to take care of kids, help family members, etc. But if your writer keeps flaking out or missing key deadlines, they are not a good fit. Ask for evidence that they are consistent. Do they have any longstanding clients? Do they reply to you in a timely fashion? Watch for the little things. 

  • Receptivity: It is okay and expected that you will have expectations about what great food writing looks like. This often means that you need to provide your writer with feedback, especially as you get to know each other. Does the writer tolerate feedback well? Do they seem to understand your suggestions? Do the changes fit your expectations? It’s okay if it’s not a good fit. It’s better to move on early than to try to make it work for months and months! 

Ideally, you’ll also want to find writers who have experience writing relevant content in your sub-niche. If you’re hiring them to write about vegan recipes, it sure helps if they are vegan or vegetarian. Ask upfront about their background and to see any samples on that topic.

Pro Tip: I highly recommend working with someone who has the right personality/vibe/energy. If you get a weird gut feeling about them, believe it.

How much do food blog writers charge?

Prices vary widely, and you tend to get what you pay for.

I’ve seen writers on Upwork charge as little as $20-30 per post and premium writers charging $150+ for a 1,000-word recipe post. I highly recommend budgeting at least 10 cents per word for any blog content.

You may also find writers who charge a set price per post instead of per word. I offer both options as some people want to know exactly what each post will cost ahead of time. 

Learn more about our pricing packages here. 

Did I miss anything? Is there anything else you want to know? Just pop your question in the comments below.

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